Introduction
Most of what a private capital advisory analyst builds is a comparison or a tracker, with a smaller share of the company modeling that fills an M&A seat. The unit of work is rarely a single business. It is a row: a fund interest with bids against it, a buyer with a status beside its name, an LP whose election form has not come back. A large LP portfolio sale can mean hundreds of those rows.
Each deliverable exists because someone decides something from it. Buyers price from the data book, the seller's committee chooses among bids from the pricing grid, an LPAC judges a conflicted process from the bid summary, and each existing investor sells or rolls from the election materials.
The Map: Deliverables by Workstream and the Decision Each Serves
Grouped by business line, the output looks like this; the decision column defines what a good version of each document must get right.
| Workstream | Core deliverables | Main readers | Decision supported |
|---|---|---|---|
| LP-led sale | Data book, NAV roll-forward, pricing grid, buyer and transfer trackers | Buyers, the seller's committee, underlying GPs | What to bid, which bids to accept, whether transfers close |
| GP-led deal | Marketing materials, valuation support, bid summary, election tracker, allocation schedule | Lead and syndicate buyers, LPAC, opinion provider, existing LPs | Price and terms, conflict clearance, sell or roll |
| Primary placement | Fund presentation, PPM input, DDQ responses, track-record analysis, targeting list, closing tracker | Prospective LPs and their consultants, the GP | Whether to commit, and how much |
| GP stakes and fund finance | Manager financial summary, investor or lender comparison | The GP's owners, investors, lenders | Which counterparty, on what terms |
The parties themselves, and whose consent gates closing, are mapped in the PCA ecosystem article; the focus here is the paper that passes between them.
LP-Led Sales: Turning a Portfolio Into Comparable Bids
In an LP portfolio sale the analyst's work runs in two directions: making dozens of fund interests legible to buyers, then making their bids comparable for the seller's committee.
The Data Book and Fund-Level Summaries
The data book summarizes every interest on offer: manager, vintage, strategy, unfunded commitment, reference-date NAV, cash-flow history, and the largest underlying companies. Buyers typically underwrite the biggest exposures company by company and treat the tail more generally, so a summary that shows concentration clearly, and states total exposure (NAV plus unfunded), lets them price the whole portfolio rather than only the funds they know.
NAV Roll-Forwards and the Bridge to Closing
The reference date is usually a past quarter-end, and newer statements are often out by the time final bids arrive. The roll-forward reconciles the two.
- NAV Roll-Forward
A reconciliation that walks a fund interest's net asset value from one date to another: starting NAV, plus capital contributions, minus distributions, plus or minus valuation changes. In a secondary sale it links the reference-date NAV that bids are quoted against to the most recent reported NAV and to the price adjustments at closing.
The bridge matters because purchase agreements commonly adjust the price for calls and distributions after the reference date, while valuation changes in that period belong to the buyer. A seller who reads a bid only against the old NAV can misjudge the offer.
The same bridge feeds the closing true-up that pricing LP interests works through.
Pricing Grids, Buyer Trackers, and Transfer Trackers
The pricing grid puts funds in rows and bidders in columns, each cell a percentage of reference NAV. Its value is normalization: every bid on the same date and NAV basis, excluded funds flagged, deferrals and conditions beside the headline, and each bidder's blended price set against a best-bid-per-fund combination, which is where the mosaic decision starts. Two trackers run alongside it:
- The buyer tracker logs who received the teaser, signed a confidentiality agreement, entered the data room, asked questions, and bid, separating engaged buyers from observers before the second round.
- The transfer tracker follows each fund through GP consent, any right of first refusal, transfer documents, and buyer KYC, and assigns a likely closing quarter.
The contractual steps behind that second tracker are covered in transfer mechanics and GP consent.
GP-Led Deals: Materials Built to Survive a Conflict Review
On a continuation vehicle the GP is the client, but the materials are read by people who were not in the room. ILPA's May 2023 continuation fund guidance recommends that the LPAC see how bids were solicited and an overview of the bids, including their number and pricing, and that LPs later see the number, range, and content of bids. These are recommendations, not law, but the working files must withstand them.
Marketing Materials and Valuation Support
For a single-asset CV, the marketing document resembles a confidential information memorandum, so the mechanics of building a CIM carry over: business, plan, and the GP's case for more time with the asset. The valuation support is the M&A-like part of the job: comparable companies, precedent transactions, and cash-flow cases that justify the price for buyers, the LPAC, and any fairness opinion provider. ILPA's guidance recommends that LPs receive the basis for the assumed price and multiple, including modeling assumptions, so the marketing story and the valuation must reconcile.
The Bid Summary, the Election Tracker, and Allocation
The bid summary compares lead bids on price, deferral, CV fees and carry, GP commitment, and conditions. ILPA's June 2026 draft would send an anonymized summary of final-round bids to all LPs, so it is best written for them from the start. Once terms are set, the election tracker records each LP's form status, status quo choice, and KYC against the deadline; LP elections and status quo terms explains the choices it captures.
The totals then drive the allocation schedule, which splits the capital needed for selling interests and any fresh money between the lead and the syndicate, the final step of the advisor's GP-led process.
Placement: Presenting a Manager to Institutional Investors
A fundraise inverts the sale: the product is the manager, and the materials answer an LP's diligence rather than a buyer's bid. Beside the fund presentation, which shares a format but little content with an M&A pitch book, the analyst supplies strategy and track-record sections for the private placement memorandum, which fund counsel drafts, and then faces the heaviest document of all.
- Due Diligence Questionnaire (DDQ)
A standardized set of questions an investor asks a fund manager before committing, covering the firm, team, strategy, track record, fund terms, valuation, reporting, compliance, and operations. Managers and their placement agents answer it once in detail and adapt it for each investor's own questions.
ILPA's DDQ 2.0, updated in November 2021, lists 20 topics, from track record and fund terms to GP-led secondaries and credit facilities; ILPA built it to cut the burden that customized questionnaires placed on LPs, GPs, and placement agents. Track records carry their own rules for US-registered managers: the SEC staff's marketing compliance FAQ said in February 2024 that comparing a gross IRR calculated without subscription facilities only with a net IRR calculated with them would violate the marketing rule. Attribution and gross-to-net reconciliation are covered in the PPM and LP due diligence article. The rest of the workload is relationship data:
- Targeting lists rank LPs by mandate, typical commitment size, recent re-ups, and constraints.
- Meeting logs in the CRM record every call, question, and follow-up.
- Closing trackers follow soft circles to signed subscriptions for each close.
GP Stakes and Fund Finance: Comparing Counterparties
When the client is the manager itself, the core document is the manager financial summary: fee-paying AUM, management fees, fee-related earnings, carry by fund, and balance-sheet commitments to its own funds, kept separate because buyers value each stream differently, as valuing a GP explains. Fund finance advisory produces a term comparison across lenders or preferred equity providers: size, pricing, loan-to-value, tenor, covenants, cash sweeps, recourse, and consents, for the products set out in the fund finance map.
Across a secondaries process the emphasis also shifts, from documents that describe to documents that track:
Launch
The data book and marketing materials make the assets legible to buyers.
Bidding rounds
Pricing grids and bid summaries put every offer on one basis for the seller or the LPAC.
Signing to closing
Transfer, election, and allocation trackers take over, because a missed consent or form now costs more than any pricing nuance.
How that sequence fills an actual day is the subject of the PCA analyst's day in the life, and the thread through every stage is putting numbers from many parties on one basis before anyone decides from them.


