Introduction
Comparable company analysis (comps) in TMT requires more careful peer selection than in any other coverage group. In healthcare, a pharma company can be benchmarked against other pharma companies with reasonable confidence that the business models are similar. In TMT, "technology" encompasses SaaS companies with 80% gross margins and 30% growth, semiconductor companies with cyclical revenue and 50% margins, marketplace platforms with 15% take rates, and telecom carriers with 2% growth and 6% dividend yields. Using a single peer group that spans these sub-sectors produces valuation ranges so wide they are analytically useless. Building tight, defensible peer sets is the foundation of credible TMT comps.
Peer Selection Framework
- The Four Dimensions of TMT Peer Selection
Effective TMT peer selection matches companies across four dimensions: Business model is the primary filter. A SaaS company should be compared to other SaaS companies, not to a hardware manufacturer, because the valuation metric itself differs (EV/Revenue for SaaS versus EV/EBITDA for hardware). Growth stage ensures you compare companies at similar points in their lifecycle: a 40%-growth SaaS company should be benchmarked against other high-growth SaaS companies, not against mature, 10%-growth enterprise software companies. Revenue quality distinguishes recurring from transactional revenue: a company with 90% recurring ARR and 120% NRR commands a structurally different multiple than one with 50% recurring revenue and 95% NRR. End market differentiates enterprise-focused companies (longer sales cycles, higher ARPU, stickier relationships) from consumer-focused companies (faster growth, higher churn, advertising-dependent monetization).
Start by reviewing the target company's 10-K filings, proxy statements, and investor presentations, which often disclose a self-selected peer group. Equity research reports provide analyst-curated peer sets. Bloomberg, Capital IQ, and PitchBook offer screening tools to filter by sub-sector, size, growth rate, and geography. The typical TMT peer set includes 8-15 companies, which is narrow enough to be meaningful but broad enough to capture valuation dispersion.


