Common Valuation Multiples in Investment Banking

Why Valuation Multiples Matter

In investment banking and private equity interviews, one of the most frequently tested topics is valuation multiples. They are a quick, standardized way to compare companies, industries, and deals. While detailed valuation models like DCFs are useful, multiples are faster, easier to communicate, and widely used in practice.

Understanding the common valuation multiples and how to interpret them is critical for both technical interviews and real-world deal work.

The Two Main Categories of Multiples

Valuation multiples generally fall into two categories:

1. Enterprise Value (EV)-based multiples These compare the value of the entire business (debt + equity – cash) to an operating metric before debt payments. They are capital structure-neutral.

2. Equity Value-based multiples These compare only the equity portion of the business to metrics after debt payments. They are influenced by leverage.

Knowing when to use each type is essential.

Common Enterprise Value Multiples

EV / EBITDA

\frac{EV}{EBITDA} = \frac{\text{Enterprise Value}}{\text{Earnings Before Interest, Taxes, Depreciation \& Amortization}}

Why It's Used: It reflects operating performance before financing and non-cash items, making it capital structure-neutral
Best Use: Comparing companies with similar capital intensity. Works well for mature businesses with steady cash flows
Limitations: EBITDA can exclude important costs like maintenance capex. Also less meaningful for early-stage or financial services firms

EV / EBIT

\frac{EV}{EBIT} = \frac{\text{Enterprise Value}}{\text{Earnings Before Interest and Taxes}}

Why It's Used: Includes depreciation and amortization, making it better for capital-intensive industries (e.g., manufacturing)
Best Use: Industries where depreciation is a real economic cost
Limitations: Still ignores capital structure differences and can be distorted by non-operating income

EV / Revenue

\frac{EV}{\text{Revenue}} = \frac{\text{Enterprise Value}}{\text{Total Revenue}}

Why It's Used: Useful when companies have negative earnings but still generate sales
Best Use: High-growth industries like technology or biotech where profitability is years away
Limitations: Doesn't account for margins—two companies with the same revenue may have vastly different profitability

Common Equity Value Multiples

Price / Earnings (P/E)

\frac{P}{E} = \frac{\text{Market Capitalization}}{\text{Net Income}}

Why It's Used: Directly shows how much investors are paying for each dollar of earnings
Best Use: Mature companies with consistent net income
Limitations: Affected by capital structure, taxes, and one-time items. Less useful for companies with volatile earnings or high leverage

Price / Book (P/B)

\frac{P}{B} = \frac{\text{Market Capitalization}}{\text{Book Value of Equity}}

Why It's Used: Historically common for financial institutions, where book value closely tracks underlying assets
Best Use: Banks, insurance firms, and asset-heavy businesses
Limitations: Book value can be outdated or irrelevant in industries driven by intangibles like tech or services

Dividend Yield

Definition: Dividend per share divided by stock price.
Why It’s Used: Measures cash return to shareholders.
Best Use: Income-focused investors, utilities, and REITs.
Limitations: Ignores growth prospects and payout sustainability.

How to Use Multiples in Practice

Comparable Companies Analysis

Multiples are central to comps analysis—valuing a company by comparing it to peers. For example:

If similar companies trade at 10x EV/EBITDA, and your company has EBITDA of $100 million, it might be worth around $1 billion in EV. However, valuing private companies requires additional considerations like illiquidity discounts and lack of public comparables.

Precedent Transactions

Deal multiples are often higher than trading multiples because buyers pay a control premium, often justified by expected synergies from the combination. For example:

If past M&A deals in an industry were done at 12x EV/EBITDA, that sets a benchmark for what a buyer might pay.

Cross-Checking Valuations

Multiples act as a sanity check against DCFs and LBO models. If your DCF values a company at 25x EBITDA but comps trade at 10x, something is off—and understanding how multiples drive LBO returns helps you validate assumptions.

Adjusting for Growth and Profitability

Multiples should never be looked at in isolation. Higher multiples are justified for companies with:

Faster revenue or earnings growth
Higher margins
Stronger competitive advantages
Lower risk profiles

For example, a software company growing 30% annually might trade at 20x EBITDA, while a slow-growth manufacturer trades at 6x.

Industry Norms

Certain multiples are preferred by industry:

EV/EBITDA, EV/EBIT: Industrial, consumer, energy.
EV/Revenue: Tech, biotech, startups with negative earnings.
P/E, P/B: Banks, insurers, other financial institutions.
Dividend yield: Utilities, REITs.

Knowing the “go-to multiple” in an industry is a common interview question.

Common Pitfalls in Using Multiples

1. Ignoring capital structure: Don’t compare a P/E multiple for one firm with an EV/EBITDA multiple for another.

2. Not adjusting for differences: Growth rates, margins, and leverage matter. Two companies at 10x EBITDA may deserve different valuations.

3. Over-reliance on one multiple: Always triangulate across several metrics.

4. Forgetting accounting differences: EBITDA definitions vary, book value can be distorted, and net income may include non-recurring items.

Interview Perspective

If asked in an interview:

Be ready to define the most common multiples (EV/EBITDA, P/E, EV/Revenue).
Explain when you would use each.
Discuss limitations and how you’d adjust for differences.
Show awareness that multiples reflect market perception, not just raw numbers.

Master valuation multiples and hundreds of other technical concepts with our comprehensive interview preparation guide. Get 400+ questions covering accounting, valuation, M&A, and LBO modeling—everything you need to ace technical interviews.

Key Takeaways

EV multiples are capital structure-neutral; equity multiples are influenced by leverage and taxes.
EV/EBITDA is the most widely used multiple, but context matters.
Always compare companies with similar characteristics and industries.
Multiples are a quick tool, not a substitute for detailed valuation.
In interviews, emphasize that multiples are a relative measure—they help benchmark companies, but they don’t provide intrinsic value on their own.
Practice on the go: Use our iOS app to quiz yourself on valuation multiples and ensure you can quickly recall definitions, use cases, and limitations under interview pressure.

Conclusion

Valuation multiples are one of the most practical tools in finance. Whether you’re building comps, analyzing a deal, or answering interview questions, knowing how to use EV/EBITDA, P/E, EV/Revenue, and others is essential.

Always remember: multiples are only as useful as the context in which they’re applied. Strong candidates not only know the definitions but also understand the trade-offs, industry preferences, and how to apply them intelligently in real-world scenarios.

Common Valuation Multiples Explained